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Tulchin Research is a leading polling and strategic consulting firm. The company conducts public opinion research for a wide range of clients. We specialize in providing research and consulting services to candidates for elected office, ballot measure campaigns, labor unions, non-profits, corporations, and foundations.
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Tulchin Research Recommends Gavin Newsom’s New Book Citizenville

March 7th, 2013 · Blog

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We wanted to share a book that we think is well worth reading. Check out California Lieutenant Governor Gavin Newsom’s new book, Citizenville. While Newsom just so happens to be a Tulchin Research client, we feel he offers some really interesting ideas to transform our democracy. In Citizenville, Newsom examines how Americans can transform their government for the better using the tools of the digital age.

In Citizenville, Newsom asks: Why is going to the DMV still a three-hour ordeal? Why is our government still on the cutting edge of 1973? Why does the public have a higher approval rating for root canals than Congress? [Read more →]

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Ben Tulchin Appears On FoxNews.com Live

November 13th, 2012 · News, Press

Pollster Ben Tulchin appeared on FoxNews.com live this morning to discuss President Obama’s potential cabinet appointments for Secretary of State and Secretary of Defense. He defended the President’s prerogative to choose UN Ambassador Susan Rice for Secretary of State if he thinks she is the right person for the job. Elections have consequences, and as Tulchin points out, Obama both won the popular vote and an electoral college landslide. That gives him a a lot more leverage in his nominations than two GOP Senators wield — especially when Ambassador Rice appears to have acted appropriately.


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What You Need To Know About Polling In These Final Days

October 29th, 2012 · News

Capitol Weekly

In a New Capitol Weekly Article, Pollster Ben Tulchin Breaks Down What You Need to Know as a Consumer of Polling Data

To paraphrase a line from the movie “Hustle & Flow” and its soundtrack, it is hard out here for a pollster these days.

Between declining landline participation rates, the steady rise of cell phone use, the prevalence of cheap “robo polls”, the emergence of on-line polling, the “top-two” primary system in California that has resulted in candidates from the same party facing off in November, and a lot of noise due to the ever-increasing amount of polling data available (some good, some not so good), the pressure on a pollster to figure out what is really going on has never been greater at any time since polling established itself as a required and necessary component of modern-day campaigns. So what are pollsters and the campaigns and political junkies that rely on them to do this election? [Read more →]

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California League of Conservation Voters Education Fund and Tulchin Research Release Results of New Statewide Poll on California Latino Voters’ Environmental Values

October 4th, 2012 · News

Poll Finds Conservation is a Core Latino Value

LOS ANGELES & OAKLAND, Calif.  (October 4, 2012) – Today the California League of Conservation Voters Education Fund released the results of a new poll of California Latino voters on their environmental values, which found that two-thirds of Latino voters identify as conservationists and overwhelmingly believe we can “protect the environment and create jobs at the same time.” The statewide survey found Latino voters support “conservation” on a range of issues, believe we can simultaneously protect the environment and create jobs, and personally identify with conservation as a value.

“This new data leaves no doubt that Latino voters are a core constituency for the conservation and environmental movement here in California,” said Sarah Rose, CEO of CLCV Education Fund. “The results will help advocates for the environment and Latino communities more effectively communicate with voters and encourage better environmental leadership from elected leaders who represent this important and growing segment of the electorate.”

CLCV Education Fund will hold a series of public forums in Oakland (October 4), Fresno (October 10), Los Angeles (October 17) and San Diego (October 24) with regional leaders to discuss the results of the poll and next steps; more information is available at www.clcvedfund.org/. [Read more →]

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New CA Statewide Poll Results on Criminal Justice Issues

September 28th, 2012 · Blog, Issues, News, Poll release

ACLU Poll Alternatives to Incarceration

New California Statewide Poll Finds Strong Support for Alternatives to Jail for Non-Violent Offenders, Strong Opposition to Building More Jails

Tulchin Research recently conducted a statewide survey among likely California voters to assess public opinion toward budget priorities and criminal justice issues one year into the state’s “realignment” plan to shift certain public safety responsibilities and resources to the counties.

In general, voters believe our elected officials should invest much more into alternatives to incarceration than they are doing now and they do not want taxpayer dollars used to build more prisons and jails.Specifically, voters in California strongly support reforming pre-trial release policies to require supervised monitoring in the community instead of jail while awaiting trial and they are willing to hold elected officials accountable for not supporting this reform.

[Read more →]

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New CA Statewide Poll Results

August 23rd, 2012 · Blog, Issues, News, Poll release

USC Eduction Statewide Poll

New Poll Conducted for PACE/USC Rossier School of Education by Tulchin Research and M4 Strategies on Prop. 30 (Governor’s Tax Initiative), Prop. 38 (Munger Measure) and Other Education Issues

A majority of Californians favor enacting Proposition 30, Gov. Jerry Brown’s ballot initiative that would raise taxes in order to avoid further spending reductions in education and public safety, according to results from a new PACE/USC Rossier School of Education Poll released Wednesday.

The PACE/USC Rossier Poll found 55 percent of Californians are in support of Proposition 30, and 36 percent oppose it. The proposition would raise the state sales tax by a quarter-cent for four years and taxes on incomes of more than $250,000 for seven years to fund schools and public safety.

The poll showed the other tax measure to fund schools and early childhood education, Proposition 38, was losing, with 40 percent of Californians in support and nearly 49 percent opposed.

[Read more →]

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Voters Strongly Support Regulating and Taxing Online Poker in California

June 11th, 2012 · Blog, Issues, News, Poll release

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Tulchin Research recently conducted a statewide survey among likely California voters to assess public opinion toward regulating and taxing the profits of online poker, which is currently not regulated or taxed. Overall, voters are very concerned about the state budget deficit and strongly support the position held by the California Online Poker Association (COPA) in favor of regulating and taxing the profits of online poker as an avenue to help remedy the state’s fiscal woes and keep money and jobs in California.

This survey clearly indicates that the timing for approving COPA’s version of online poker is now. Voters are currently more concerned about the state budget deficit and cuts to services than they are about the state’s economy. They are looking for ways to offset the severe budget cuts to services and permitting online poker and collecting a share of revenues by ensuring the money and jobs stay in California is a way to do that. Specifically, voters strongly prefer COPA’s approach to allowing online poker in terms of only letting California-based gaming operators run poker websites and limiting it to poker only. As a result, support for regulating and taxing the profits of online poker is higher now than it has ever been in our polling over the past few years on this subject.

[Read more →]

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New Poll Results in Berman-Sherman Clash

June 4th, 2012 · Blog, News, Poll release, Press

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USC/ Tulchin Research/ M4 Poll Shows Sherman Holds Lead over Berman in 30th Congressional Race: Two Incumbents Likely Headed to November Runoff

A USC Dornsife College of Letters, Arts and Sciences Online Survey has found that Congressman Brad Sherman holds a comfortable lead over fellow incumbent Howard Berman in the 30th Congressional District primary race.

When asked who they would vote for or who they have already voted for in the primary election for Congress, 32 percent of voters selected Sherman as their candidate and 24 percent chose Berman. Coming in a distant third was Republican candidate Mark Reed, who 10 percent of voters said they would select as their representative, followed by Navraj Singh (4.3 percent), Michael Powelson (3.5 percent), Susan Shelley (1.9 percent) and Vince Gilmore (1.5 percent). Twenty-three percent of voters said they were undecided.

“Redistricting reform may have thrown these two candidates into the same district, but the top two primary is going to ensure that they end up with a rematch in November,” said Dan Schnur, director of the USC Dornsife Online Survey and director of the Jesse M. Unruh Institute of Politics at USC. “Sherman may finish first on Tuesday, but Berman is well-positioned to make this a very close race all the way through if he can mobilize his base and reach out to Republican voters.”

[Read more →]

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