Tulchin Research is a leading polling and strategic consulting firm. The company conducts public opinion research for a wide range of clients. We specialize in providing research and consulting services to candidates for elected office, ballot measure campaigns, labor unions, non-profits, corporations, and foundations.
In the news

New CA Statewide Poll: California Voters Strongly Support Student Testing

September 3rd, 2013 · Blog, Issues, News, Poll release, Press

USC Eduction Statewide Poll

New Poll Conducted for PACE/USC Rossier School of Education by Tulchin Research and M4 Strategies Shows Support For Keeping Power With Local Educators and Dchool Boards, But Not Without Accountability

Despite calls from Sacramento to reduce standardized testing in California public schools, voters strongly support the use of state standardized tests, both as an essential way to measure student performance and as an important element in teachers’ evaluations, a new PACE/USC Rossier School of Education Poll shows.

Nearly two-thirds of California voters said students should be tested in every grade level to ensure they are progressing, as opposed to 22 percent of voters who said California should cut back on testing. Among parents with school children, 66 percent said California should test students in each grade level and 25 percent said the state should cut back. [Read more →]


Tulchin Research’s Campaign Work With PRP in Hawaii Receives Acclaim From Independent Blog

July 31st, 2013 · Blog, Issues, News

PRP Logo

We are delighted that our successful and sophisticated campaign with Hawaii’s Pacific Resource Partnership to support a pro-rail candidate in the Honolulu mayor’s race has just received recognition from one of Hawaii’s leading independent blogs. In a recent post on iLind, guest contributor Neal Milner writes that “PRP was using modern, Obama-campaign-like methods” that allowed us to precisely target voters and run an effective campaign. We are proud to say that this type of research is emblematic of our work here at Tulchin Research, and we look forward to continuing to work with PRP on their ongoing campaigns in Hawaii.


Ben Tulchin Talks Off-Year Elections and Government in the Digital Age

June 12th, 2013 · Blog, Issues, News, Press

Digital Politics Radio Show Discussion on Off-Year Elections and Government in the Digital AgePollster Ben Tulchin appeared on Digital Politics Radio this afternoon. He and host Karen Jagoda discussed off-year elections and how digital tools can change the way government operates. You can listen to the two segments at Digital Politics Radio’s website:

Off-Year Elections

Government and Digital Tools


Tulchin Research Congratulates Our Clients’ Success in Recent Elections

June 5th, 2013 · Blog, Company News, Issues, News

In what is supposed to be an “off-year” for campaigns and politics, Tulchin Research and its team of all-star analysts have been hard at work helping our clients win political, advocacy and communications campaigns. A few recent highlights include:

  •  Electing State Senator Curren Price to the Los Angeles City Council in District 9 – We worked closely with Curren and his team in providing polling, messaging and targeting strategy in this come-from-behind victory. The State Senator began the race a distant 4th and surged to finish 1st in the primary and then carried that momentum to win a hard-fought general election. Tulchin had also worked closely with Curren when he came from behind to win his State Senate seat in a special election in 2009.
  • Helping guide Assemblywoman Norma Torres to capturing a State Senate special election in California – We provided multiple rounds of polling in both the primary and run-off for an effective IE as Norma won this Inland Empire-based district and defeated a well-known local Republican mayor to ensure Democrats maintain their 2/3 super-majority in the State Legislature. Despite an unpredictably low turnout in this special election that risked tilting against Democrats, our polling was spot-on and accurately predicted her margin of victory in both the primary and general. Tulchin also polled for Torres when she first won her seat for Assembly.
  • Working with Dallas City Council candidate Bobby Abtahi – We are polling for and providing ongoing strategic counsel to Bobby Abtahi’s campaign for Dallas City Council in District 14. A political newcomer, Bobby entered a crowded field with limited name ID. Drawing upon our research findings, we worked with the campaign to develop a strategic blueprint and build a winning coalition that enabled Bobby to leapfrog several better known opponents and finish a strong second place, shocking the political establishment and heading into the run-off with momentum.
  • Accurately predicting the outcomes of a medical marijuana ballot measure and the Mayor’s race in Los Angeles – With polling data all over the place in the competitive LA mayor’s race and the multiple medical marijuana measures on the ballot, our polling accurately predicted Eric Garcetti would win the mayor’s race by a narrow margin and that Proposition D, which limits the number of marijuana dispensaries and raises taxes by a small amount on medicinal pot, would win by a comfortable margin.
  • Defending California’s Senate Democratic Supermajority – We are polling on behalf of an IE in the California State Senate District 16 special election to fill the seat vacated by Democrat Michael Rubio. In an open primary field with three Democrats and only one Republican, our research helped guide a successful effort to significantly boost Democrat Leticia Perez’s support among Latinos to force a run-off and deny victory to a Tea Party Republican.

Beyond these recent electoral successes, we are continuing to work closely with our current clients in providing them accurate polling data, messaging and strategic advice as they pursue their objectives.

Let us know how we can help you deal with your public opinion research needs.


Tulchin Research Recommends Gavin Newsom’s New Book Citizenville

March 7th, 2013 · Blog


We wanted to share a book that we think is well worth reading. Check out California Lieutenant Governor Gavin Newsom’s new book, Citizenville. While Newsom just so happens to be a Tulchin Research client, we feel he offers some really interesting ideas to transform our democracy. In Citizenville, Newsom examines how Americans can transform their government for the better using the tools of the digital age.

In Citizenville, Newsom asks: Why is going to the DMV still a three-hour ordeal? Why is our government still on the cutting edge of 1973? Why does the public have a higher approval rating for root canals than Congress? [Read more →]


Ben Tulchin Appears On FoxNews.com Live

November 13th, 2012 · News, Press

Pollster Ben Tulchin appeared on FoxNews.com live this morning to discuss President Obama’s potential cabinet appointments for Secretary of State and Secretary of Defense. He defended the President’s prerogative to choose UN Ambassador Susan Rice for Secretary of State if he thinks she is the right person for the job. Elections have consequences, and as Tulchin points out, Obama both won the popular vote and an electoral college landslide. That gives him a a lot more leverage in his nominations than two GOP Senators wield — especially when Ambassador Rice appears to have acted appropriately.


What You Need To Know About Polling In These Final Days

October 29th, 2012 · News

Capitol Weekly

In a New Capitol Weekly Article, Pollster Ben Tulchin Breaks Down What You Need to Know as a Consumer of Polling Data

To paraphrase a line from the movie “Hustle & Flow” and its soundtrack, it is hard out here for a pollster these days.

Between declining landline participation rates, the steady rise of cell phone use, the prevalence of cheap “robo polls”, the emergence of on-line polling, the “top-two” primary system in California that has resulted in candidates from the same party facing off in November, and a lot of noise due to the ever-increasing amount of polling data available (some good, some not so good), the pressure on a pollster to figure out what is really going on has never been greater at any time since polling established itself as a required and necessary component of modern-day campaigns. So what are pollsters and the campaigns and political junkies that rely on them to do this election? [Read more →]


California League of Conservation Voters Education Fund and Tulchin Research Release Results of New Statewide Poll on California Latino Voters’ Environmental Values

October 4th, 2012 · News

Poll Finds Conservation is a Core Latino Value

LOS ANGELES & OAKLAND, Calif.  (October 4, 2012) – Today the California League of Conservation Voters Education Fund released the results of a new poll of California Latino voters on their environmental values, which found that two-thirds of Latino voters identify as conservationists and overwhelmingly believe we can “protect the environment and create jobs at the same time.” The statewide survey found Latino voters support “conservation” on a range of issues, believe we can simultaneously protect the environment and create jobs, and personally identify with conservation as a value.

“This new data leaves no doubt that Latino voters are a core constituency for the conservation and environmental movement here in California,” said Sarah Rose, CEO of CLCV Education Fund. “The results will help advocates for the environment and Latino communities more effectively communicate with voters and encourage better environmental leadership from elected leaders who represent this important and growing segment of the electorate.”

CLCV Education Fund will hold a series of public forums in Oakland (October 4), Fresno (October 10), Los Angeles (October 17) and San Diego (October 24) with regional leaders to discuss the results of the poll and next steps; more information is available at www.clcvedfund.org/. [Read more →]